ReadTheGamer was founded with the mission to bring science and structure into the largely under-explored world of gamer feedback
Most gaming studios sit on rich player feedback data, whether it's privately collected or out on the net for everyone to see. Our passion lies in making sense of this unstructured data - and doing so with the precision and robustness often reserved for primary market research. We pair the best in class AI and language models with our rich experience in classic consumer research in mobile and video games to deliver actionable insights, clear guidelines for interpretation and clean data needed to build solid product strategies and tactics.
UTTERANCE ANALYSIS
Using fine-tuned large language models, we break down feedback into discrete units of intent, which we refer to as "utterances."
Within, we identify and isolate specific topics of interest, and gain a comprehensive understanding of the emotions and attitudes expressed by gamers towards the specific aspects of your game.
A review that "loved the story, hated the graphics" - not a problem for us.
UTTERANCE PARSING
We analyze intent, emotion, topic and sentiment using custom NLP models, specifically trained on gaming-specific data. We take special pride in our work on spam and irony detection.
Our methodology ensures that our findings are robust, accurate, and actionable, free from the biases and unpredictability inherent in typical large language models.
By leveraging our expertise in classic consumer research, coupled with advanced AI and language models, we are able to provide you with the clean data you need to develop effective product strategies and tactics.
UTTERANCE INDEXING
Our technology allows you to semantically search utterances and provides you with the tools required to really dig into your data.
Using unstructured data coupled with our technology lets you build your own KPIs, adapt what you track on the fly, and even get historical data for your new KPI - for you and your benchmarks.
Be as creative and detailed as you want. Want to know how players feel about the fish soup your protagonist loves? Now you can.
That's unlike traditional customer research where a change means new questions, and a thorough rethink makes your old data outright unusable.
Have a new idea? Forgot something? Not a problem.
PROCESS ANY DATA
Our data infrastructure collects reviews and social feeds quickly and reliably.
Need more? We can integrate any online source, or plug in your internal data via a convenient API.
SPAM DETECTION
Clean data is critical to correct measurement. Our technology identifies spam, sifts social feeds for relevant content, and can even break down a piece of feedback to identify noise - gamers are passionate and often talk at length about things other than your game. We make sure to count only what's relevant.
REAL-TIME INFORMATION
Our infrastructure can handle very high loads. You can rely on us to deliver insights quickly and efficiently.
Recognize trends, spot problems as they appear, quantify importance reliably.